About Us
Word Mark
Hanchang's new word mark represents a future-oriented corporate will that utilizes cutting-edge technology,
and the word mark logo type is a directional curve on a clean-cut gothic background, showing that Hanchang's vision is changing in line with the flow of future technology.
The symbol mark shows the H and C of HANCHANG in a single smooth line and displays the image of a global company by dividing the lines and changing the tone.
The main color, cerulean blue, harmoniously blends blue and green, expressing Hanchang's will to become a future-oriented global company.
Word Mark
The expression of the official colors is based on the principle of separate color printing on various visual media,
using the color samples in the manual or the pantone colors specified below as standards.
For the effective use of official colors, it is necessary to maintain and apply the standard colors set forth in the rulebook.
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Main Color
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#005F83
- CMYK
- C100M13Y10K41
- RGB
- R0G95B131
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#4298B5
- CMYK
- C72M9Y9K13
- RGB
- R66G152B181
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#B9D3DC
- CMYK
- C24M3Y7K2
- RGB
- R185G211B220
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Sub Color
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#000000
- CMYK
- C0M0Y0K100
- RGB
- R0G0B0
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Pantone: 874c
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Pantone: 877c
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Graphic Motif
Hanchang's graphic motifs utilize the symbol mark as a background layout, making it easy to reach consumers through any medium.
Graphic motifs are divided into the basic type, which utilizes the symbol as it is, and the utilization type, which is made up of lines.
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Basic type
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Utilization type
Typeface
Hanchang's designated typeface is a font that harmonizes with the logotype to express a consistent identity
and can be selected and used according to the nature and content of the medium.
In principle, this designated typeface should be used in all media,
but other typefaces may be used depending on the characteristics and application conditions of the media.
